Bhavleen
Singh.
Melbourne-based SEO professional with 10 years of hands-on experience helping businesses rank on Google, grow organic traffic, and turn search visibility into real revenue.
10+
Years
100%+
Traffic Growth
2
Markets
6+
Industries
Who I Am
I'm Bhavleen Singh, an SEO specialist, digital marketing professional, and founder of Khalis Marketing, a boutique SEO consultancy based in Melbourne, Australia.
My career in digital marketing spans over a decade, starting as a freelance content writer before transitioning fully into SEO in 2020. Since then, I've built and executed search strategies for businesses across the US and Australia, working in some of the most competitive niches in digital marketing.
I started Khalis Marketing because I believe clients deserve better than what most agencies offer: transparency, modern strategies, and someone who actually does the work they're paid for.
Master of Marketing
Victoria University, Melbourne (2023)
Technical SEO Certification
Moz — Industry-recognised accreditation
10+ Years in Digital Marketing
US & Australian market experience
Core SEO Services
Every engagement is handled directly by me — from strategy through to implementation and reporting.
Technical SEO
I dig into the infrastructure of your website: crawl issues, indexation gaps, Core Web Vitals, structured data, and site architecture. Most ranking problems start here.
On-Page Optimisation
From keyword mapping to content structure and internal linking, I ensure every page sends the right signals to search engines without sacrificing readability.
Content Strategy
I build content frameworks that establish genuine topical authority. Not just blog posts for the sake of it, but strategic coverage that compounds over time.
Link Building
I focus on relevance and editorial quality over volume. Every link I pursue is one I'd be comfortable explaining to a Google Quality Rater.
Local SEO
For businesses that serve a specific geography, I build the local signals — GBP, citations, proximity relevance — that translate into map pack visibility and foot traffic.
SEO Consulting & Strategy
Sometimes you need a second opinion or a clear roadmap more than execution. I offer strategic consulting for in-house teams and business owners who want to understand their options.
A Decade of Real-World Results
2023 — Present
Melbourne, Australia
Founder & Lead SEO Consultant
Khalis Marketing
Running a boutique SEO consultancy serving Australian businesses. Every engagement is handled directly by me — from strategy and implementation through to reporting and optimisation. No outsourcing. No junior handoffs.
2020 — Present
United States
SEO Specialist
US-Based Digital Marketing Agency
Developing and executing SEO strategies for clients across competitive industries including retail, hospitality, medical, finance, and trade services. Took multiple websites from minimal visibility to page one rankings on Google. Delivered organic traffic growth of 100% or more across multiple accounts.
Prior to 2020
Freelance Content Writer & Digital Marketing Consultant
Independent
Worked across content strategy, SEO copywriting, and digital marketing consulting before pivoting to specialise in technical and strategic SEO.
Master of Marketing
Victoria University, Melbourne · 2023
Consumer behaviour, digital strategy, marketing analytics
Technical SEO Certification
Moz · Industry-recognised accreditation
One of the most respected authorities in the SEO industry
Results That Matter
Specific client details withheld for confidentiality. Results available for discussion.
100%+
Organic Traffic Growth
Delivered more than double the organic traffic for multiple clients through technical, on-page, and off-page SEO work.
10 yrs
Industry Experience
A decade of getting results in competitive markets — across industries where SEO actually matters.
2
Markets
US & Australia. Ran campaigns in both, adapting to different competitive landscapes and search behaviours.
01
A decade of hands-on experience.
I've worked across competitive US and Australian markets since 2015. Not as a generalist, but as someone who has specialised in search from the start.
02
Academic grounding, practical output.
A Master of Marketing from Victoria University gives me a framework for thinking about search that goes beyond checklists and tactics.
03
I understand both sides of the algorithm.
Having worked in-house, agency-side, and independently, I've seen how search strategy looks from every angle. That perspective shapes how I approach every engagement.
04
I communicate clearly.
I don't hide behind jargon. I explain what I'm doing, why it matters, and what you should realistically expect. Before we start, not after.
05
I'm selective about who I work with.
I'd rather turn down a client than overpromise. If I take on your project, it's because I've looked at the opportunity and I'm confident I can deliver.
Khalis Marketing
Built From Experience.
In 2023, I took everything I'd learned across a decade of agency work and independent consulting and built something of my own. Khalis Marketing is the result: a boutique SEO practice structured around the way I believe SEO should actually be delivered.
The name Khalis comes from Arabic, meaning "pure" — a word I chose deliberately. It reflects the standard I hold myself to: clear communication, evidence-based strategy, and outcomes you can verify in your own analytics.
Visit Khalis MarketingWhy I built it
I wanted to own the quality of my work end-to-end
Clients deserved someone who understood their business, not just their keywords
SEO done right takes time — I wanted to work with clients who understood that
I'd rather build something I'm proud of than scale something mediocre
I grew up curious about how things work, and the internet turned out to be the most interesting puzzle I've found. SEO sits at the intersection of technology, psychology, and communication — which is probably why it's held my attention for over a decade.
I'm a first-generation immigrant who built a career in a competitive field through persistence and a genuine love for the craft. That background shapes how I approach problems: methodically, without shortcuts, and with a lot of patience for the long game.
Away from the screen, I'm into gaming, following cricket, and exploring regional Victoria whenever I get the chance. Bright, Victoria is a standing recommendation. If you haven't been, it's worth the drive.
Let's Talk About What SEO Can Do
for Your Business.
Whether you're a business looking for SEO help or a recruiter exploring whether my background fits an opportunity, I'm always open to a straightforward conversation. No jargon. No pressure.
I only take on clients I'm confident I can help. If SEO isn't right for your business right now, I'll tell you.
Bhavleen Singh
SEO Specialist · Founder, Khalis Marketing
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